To Outsource or Not Outsource?

Mergers, acquisitions, and competitive issues trigger rebranding every day. Whether it’s a new name, new logo, or other visual elements, it’s still a brand change.

Since most companies only go through such a big transition every few years, it can be tough to find employees on your team with brand conversion experience.

That’s why companies frequently outsource rebranding projects that involve physical assets—removing and replacing signs on buildings, offices, and retail stores, and vehicle graphics on corporate and fleet vehicles—to experts like Implementix.

Who should handle your brand rollout? How far in advance should you start planning your brand rollout? How should we measure KPIs? These are the kinds of questions C-level executives ask us all the time. People don’t know what they don’t know, and while some corporate executives have experience leading a nationwide brand rollout, it’s even rarer to find an internal team with experience in the trenches of a complex brand rollout.

Here are a few red flags that mean it’s time you should consider outsourcing your brand rollout to specialists:

  • Deadlines are critical.
  • You have an aggressive budget to meet.
  • Your team lacks complex brand implementation experience.
  • Your team is understaffed.
  • You don’t have processes or physical  brand management software in place to handle the brand rollout.
  • You don’t have a comprehensive, up-to-date database of brand touchpoints.
  • You have received change orders and upcharges from suppliers in the past.

While the design phase is easy to define and visually assess (e.g., which logo do we like best?), the brand implementation phase is far more abstract to someone who hasn’t done it before.

Even brand rollout questions are too general: How much will it cost? Can’t we just replace the old signs with new ones? How long does it take to convert our fleet vehicles from our old brand to our new brand?

Brand rollout experts ask more precise questions. Where are our fleet vehicles located? Who “owns” each vehicle—fleet management or operations? What year, make, and model is each one? What color? What branding currently appears on each vehicle? When is the vehicle in service, so we can avoid disrupting customers and employees?

Outsourcing the brand rollout to experts is no different than outsourcing other operations to specialists like accounting, legal, or graphic design firms. When it comes to your brand, what you don’t know can hurt you.

Still not convinced? We’ve broken down the benefits of outsourcing in our blog post “6 Reasons to Outsource Rebranding Implementation

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6 Reasons to Outsource Rebranding Implementation

Deciding whether or not to outsource your large rebranding project can be tough. We know there are many considerations in the mix that you need to evaluate. While we can’t make the decision for your, we can share the 6 more important reasons our clients have decided to outsource their physical assert rebranding to Implementix.

Implementix Team Dec 8 2018

To Outsource or Not Outsource?

Mergers, acquisitions, and competitive issues trigger rebranding every day. Whether it’s a new name, new logo, or other visual elements, it’s still a brand change.

Implementix Team Dec 8 2018

How to Automate Local Marketing for Brand Consistency

Keeping brand messages consistent in a true omnichannel method utilizing both in the online and physical world is a constant challenge many companies face. Marketing done at the local level by retailers or franchisees often relies on social media, digital, PPC, email, and display, because these lower-cost local marketing tactics are measurable, effective, and easy to change. Thankfully, updating local marketing in the digital world is fast and easy compared to the physical world.

Implementix Team Dec 8 2018

Branch Rebranding: One Size Does Not Fit All

Rebranding your bank or credit union branches is complicated. Take it from us. If you overlook fundamentals like logistics and data accuracy, you’re opening yourself up to blown budgets and missed deadlines.

Implementix Team Dec 8 2018

MedStar Health Case Study

Uncovering failure points allowed us to keep the rebranding launch on time and on budget. Through this initiative, Implementix has built an ongoing partnership with MedStar that continues today.

Bob Zeberlein Nov 30 2018