Good-Better-Best: Improved Approach to Rebrand Planning
Take the guesswork out of developing a plan for your physical touchpoints during a rebrand.
Seamlessly update all of your physical assets nationwide.
Flawless execution.
Lightning fast.
Absolute cost certainty.
Our technology helps you manage the process from end-to-end.
For nearly two decades, we’ve helped clients smoothly transition during acquisitions, large-scale mergers, brand conversions, promotions, and more. With over 300,000 assets converted, 325+ projects and 22,000 locations managed, our experience is your strength.
The Implementix team impressed me with the quality, speed and cost-effectiveness of its brand implementation services... I called them immediately to assist us with rebranding our newest bank acquisition.
Plainly said, the rebranding of the interior and exterior signage of our acquired locations was handled with expertise, affording us pricing efficiencies and freed up internal resources who otherwise would have coordinated logistics, permitting, design and installation details.
There were no surprises. Implementix got the numbers right the first time and kept us on track for the public launch.
The wraps are so impactful. You walk out of the elevator and BOOM! They immediately grab your attention. What I loved the most about them was the patients who would stare at the images and smile at their stories.
Our second time rebranding our marketing fleet with Implementix was as outstanding as the first. They met our quality, budget and timeline objectives both times, with very little interruption to our day-to-day operations. The real-time updates provided in the ix Technology system made it easy to track the project as it progressed.
Haphazard: A lack of organization and reliable contractors led to a sloppy and over-budget rollout that took longer than expected.
Non-compliant: An unforeseen permit was required to convert a facility in this area.
Incomplete: An asset didn’t make it into the plan, and was never updated.
Inconsistent: Variations in vendor production and installation resulted in discrepancies in brand presentation.
Orchestration: Every part of the implementation was well organized and carefully planned, leading to high-quality completion without delays or unexpected expenses.
Inventory: Every asset was inventoried and planned for prior to the rollout.
Cohesion: All assets were updated accurately, perfectly reflecting the new brand image.
Legal: All required permits and paperwork were completed with time to spare.
When embarking on a comprehensive rollout of your brand across facilities, fleet, signs, displays and other physical assets, the complexity of the project is dizzying.
Significant internal resources can be tied up for weeks or months on end.
Worst, without expert management the end result may still fall short of your goal: a cohesive brand at every touchpoint.
Orchestration: Every part of the implementation was well organized and carefully planned, leading to high-quality completion without delays or unexpected expenses.
Inventory: Every asset was inventoried and planned for prior to the rollout.
Cohesion: All assets were updated accurately, perfectly reflecting the new brand image.
Legal: All required permits and paperwork were completed with time to spare.
Your team’s bandwidth is freed up, and you don’t face the fallout of an unsuccessful conversion.
The result? An effortless, done-for-you experience from start to finish.
Our team has developed a 3-phase process for seamless rollouts. The result? An effortless, done-for-you experience from start to finish. Our data gathering, assessment, planning, and preparation process is at the heart of how we deliver phenomenal results.
Our team uses onsite evaluations to map both the macro and micro aspects of your project. With that information in hand, we’ll bring you good, better, and best options for your brand rollout and designs.
Our extensive list of vetted vendors ensures both an accurate investment and results, from the start to the finish of the process.
This is where we bring your plan to life. Securing necessary permits, optimizing our supply channels, and checking for quality will all be taken care of for you.
Throughout the process, you’ll have access to our proprietary technology for complete transparency on progress and KPIs.
Reporting, updates, and projections are never more than a few clicks away - and our team actively manages the entire project.
Once your rollout has been successfully completed, we’ll make sure your new image is maintained. When moves, add-ons, and changes happen, our proprietary software will ensure that nothing slips through the cracks.
We created this technology ourselves, pouring our years of industry experience into the process.
Our platform allows for the kind of transparency and detail that only a custom platform can provide.
We’ve been in the business of orchestrating brand changes since 2002 with more than 100 years of collective industry experience. Despite this extensive experience and industry knowledge, we have yet to come across any other organization that can do what we do.
We stand alone because we combine relentless precision with selfless service and unparalleled expertise in physical brand rollouts.
We’ll send you a sample rollout plan, catered to your business.
Answer these 5 questions and we’ll send your plan in minutes.
Take the guesswork out of developing a plan for your physical touchpoints during a rebrand.
A 100 year old brand goes through a brand refresh, with a modern vision for next 100 years. InBank trusted Implementix to managed the signage conversion from start to finish, allowing them to focus their efforts on other important aspects of the brand refresh.
Deciding whether or not to outsource your large rebranding project can be tough. We know there are many considerations in the mix that you need to evaluate. While we can’t make the decision for your, we can share the 6 more important reasons our clients have decided to outsource their physical assert rebranding to Implementix.
Mergers, acquisitions, and competitive issues trigger rebranding every day. Whether it’s a new name, new logo, or other visual elements, it’s still a brand change.
It’s your worst rebranding nightmare: The outdoor signs don’t match the indoor signs leading to the corporate offices. Employees are handing out mismatched business cards. ATMs are sporting a mix of old and new logos.
Keeping brand messages consistent in a true omnichannel method utilizing both in the online and physical world is a constant challenge many companies face. Marketing done at the local level by retailers or franchisees often relies on social media, digital, PPC, email, and display, because these lower-cost local marketing tactics are measurable, effective, and easy to change. Thankfully, updating local marketing in the digital world is fast and easy compared to the physical world.