Part II: How to Manage Your Physical Brand Activation Project (II)

Last week, we went over the importance of hiring the right vendors for your activation project. Don’t settle on hiring the first sign company that comes to mind!

Remember to research and interview sign manufacturers that can produce exactly what you’re looking for. Check out last week’s blog here.

Now that you’ve hired your supply chain, you want to create a realistic conversion timeline to complete your project by its end date. Perhaps you plan on having every branded asset at every location converted on day-one of your deal closing. Maybe you plan on doing a phased conversion by region or location priority. Whatever the case may be, always start with the end in mind.

Step 2: Start with the end in mind

First, we recommend you work backward from the completion date and identify benchmark stages throughout the conversion – think permitting, manufacturing, removal, and installation. If possible, begin the brand implementation at least 120 days in advance. By outlining how long each stage takes, you’ll be able to build a more accurate timeline.

Next, try to identify any surprises that may pop up – like bad weather, additional sign or graphics manufacturing, or unforeseen labor needs. Planning for these surprises in advance allow you to buffer extra time for the conversion as well.

Lastly, don’t forget to plan around your day-to-day business operations. Schedule the removal and installations during non-peak hours, on a day when your company is closed, or your vehicles are not being used. You want minimal interruptions with your customers!

Can you guess what the last step will be? Stay tuned for
step three of how to manage your brand activation project – create a
communication plan.

Author: Caylin Asehan
Created: 12/14/2017
Category: Brand Activation

Share on Facebook Share on Twitter

6 Reasons to Outsource Rebranding Implementation

Deciding whether or not to outsource your large rebranding project can be tough. We know there are many considerations in the mix that you need to evaluate. While we can’t make the decision for your, we can share the 6 more important reasons our clients have decided to outsource their physical assert rebranding to Implementix.

Implementix Team Dec 8 2018

To Outsource or Not Outsource?

Mergers, acquisitions, and competitive issues trigger rebranding every day. Whether it’s a new name, new logo, or other visual elements, it’s still a brand change.

Implementix Team Dec 8 2018

How to Automate Local Marketing for Brand Consistency

Keeping brand messages consistent in a true omnichannel method utilizing both in the online and physical world is a constant challenge many companies face. Marketing done at the local level by retailers or franchisees often relies on social media, digital, PPC, email, and display, because these lower-cost local marketing tactics are measurable, effective, and easy to change. Thankfully, updating local marketing in the digital world is fast and easy compared to the physical world.

Implementix Team Dec 8 2018

Branch Rebranding: One Size Does Not Fit All

Rebranding your bank or credit union branches is complicated. Take it from us. If you overlook fundamentals like logistics and data accuracy, you’re opening yourself up to blown budgets and missed deadlines.

Implementix Team Dec 8 2018

MedStar Health Case Study

Uncovering failure points allowed us to keep the rebranding launch on time and on budget. Through this initiative, Implementix has built an ongoing partnership with MedStar that continues today.

Bob Zeberlein Nov 30 2018