Deciding whether or not to outsource your large rebranding project can be tough. We know there are many considerations in the mix that you need to evaluate. While we can’t make the decision for your, we can share the 6 more important reasons our clients have decided to outsource their physical assert rebranding to Implementix.
It takes more than hiring a sign company to change out the old brand with the new. For the physical conversion to be successful, upfront planning must be done.
It’s important to document and prioritize specific details of every physical asset, keep open lines of communication with the entire integration team, and plan the conversion logistics ahead of time.
Recently, we helped a client of ours plan for a large brand refresh of all their signage and fleet. Our project management team documented every physical branded asset across their 36 locations and suggested which items were most important to rebrand based on their role and visibility.
Once the individual asset planning was complete, we engineered the new brand to fit across all vehicles, signage, and equipment to prepare for the physical conversion. Using our supply chain network, we were able to find the best installation and sign manufacturing companies that best met the timing and pricing objectives of the project.
Our detailed planning process gives our clients access to a database of all their branded assets, helps generate budget options based on their branding objectives, and provides engineered renderings of how each asset is represented in the marketplace. If you find yourself needing help with your next brand conversion, reach out to us at email@example.com.
Author: Caylin Asehan
Category: Brand Conversion