How Planning Helps Streamline Your Healthcare Rebrand

As mentioned in previous blog posts, preparing for a brand conversion can be an overwhelming and time-consuming process, especially for companies that have multiple facilities within their network.

In particular, healthcare systems are growing into complex organizations with a network of hospitals, urgent care facilities, specialty centers, and more.

As we continue to see more and more healthcare consolidations, what’s the most efficient way to plan for a physical rebrand? We recommend running the brand conversion planning in parallel with the new brand identity development.

Depending on how many locations a health system has, there can be hundreds of physical branded assets – like external signage, internal wayfinding, vehicles, ID badges, etc. – that need to be converted. To help streamline the physical conversion, start documenting the details of these physical assets while your creative team works on the development of your new name, logo, and brand architecture.

Through doing this, you can start creating a budget around how much each asset will cost to convert, a timeline of how long each asset will take to change out, and a supply chain of the best vendors to fit your project needs. By the time a new brand identity is created, your planning details will allow you to execute the brand rollout in a timely manner.

Our detailed planning process encompasses all the planning initiatives mentioned above and provides our clients with a guaranteed cost certainty for the entire physical rebrand. If you find yourself needing help planning your next rebrand, reach out to us at info@implement-ix.com.

Author: Caylin Asehan
Created: 4/5/2018
Category: Brand Activation

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