Franchises: The Importance of Brand Consistency

As a franchisor, one of the most important aspects of growing your franchise footprint is maintaining consistent branding across all locations.

In an article on the International Franchise Association website titled, Consistency: The Key to Branding, it states,

When a franchisee purchases a franchise, he or she is also buying the brand. Maintaining and strengthening brand identity, though sometimes difficult, is vital to franchise success. If the brand message is not consistent between units, the message can become confusing and unclear.

One way to do this is through repetitive quality marketing, or RQM. While the goal of RQM is to have consistent messaging that can be applied at all franchise locations, this can be difficult to attain if there are hundreds of locations in multiple markets.

How do you let all franchisees know about new marketing campaigns? How can you ensure that each franchisee is using your brand appropriately? How can you be sure each franchisee is updating their brand messaging during new campaigns?

Our ix Touchpoint technology allows franchisor’s to easily distribute their new brand campaigns and streamline their quality control checks all from one centralized location. Eager to learn more? Reach out to us at info@implement-ix.com.

Author: Caylin Asehan
Created: 4/19/2018
Category: Brand Management

Share on Facebook Share on Twitter

6 Reasons to Outsource Rebranding Implementation

Deciding whether or not to outsource your large rebranding project can be tough. We know there are many considerations in the mix that you need to evaluate. While we can’t make the decision for your, we can share the 6 more important reasons our clients have decided to outsource their physical assert rebranding to Implementix.

Implementix Team Dec 8 2018

To Outsource or Not Outsource?

Mergers, acquisitions, and competitive issues trigger rebranding every day. Whether it’s a new name, new logo, or other visual elements, it’s still a brand change.

Implementix Team Dec 8 2018

How to Automate Local Marketing for Brand Consistency

Keeping brand messages consistent in a true omnichannel method utilizing both in the online and physical world is a constant challenge many companies face. Marketing done at the local level by retailers or franchisees often relies on social media, digital, PPC, email, and display, because these lower-cost local marketing tactics are measurable, effective, and easy to change. Thankfully, updating local marketing in the digital world is fast and easy compared to the physical world.

Implementix Team Dec 8 2018

Branch Rebranding: One Size Does Not Fit All

Rebranding your bank or credit union branches is complicated. Take it from us. If you overlook fundamentals like logistics and data accuracy, you’re opening yourself up to blown budgets and missed deadlines.

Implementix Team Dec 8 2018

MedStar Health Case Study

Uncovering failure points allowed us to keep the rebranding launch on time and on budget. Through this initiative, Implementix has built an ongoing partnership with MedStar that continues today.

Bob Zeberlein Nov 30 2018