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5 Mistakes to Avoid During Your Next Rebrand Part 2

If you’ve ever gone through a rebrand, you know firsthand how difficult the physical conversion can be. With locations spread across the country and thousands of different signs, vehicles, and marketing materials needing to change, there are bound to be a few rebranding slipups that occur.

Crucial Mistakes During Re-branding and How to Combat Them

If you’ve ever gone through a rebrand, you know firsthand how difficult
the physical conversion can be. With locations spread across the country and
thousands of different signs, vehicles, and marketing materials needing to
change, there are bound to be a few rebranding slipups that occur.

After years of planning, managing and executing physical rebrands for
our clients, we’ve made note of the five crucial mistakes we typically see and
how we would combat them:

  1. Old and new branding is still present. One mistake we see time and again is
    companies that have both the old and new branding out in the public eye. We
    recommend you create a database of every physical asset that has your brand on
    it to ensure each one is changed out.
  2. Blown budgets. The cost of new signage and branded materials
    aren’t the only things to budget for! Make sure you take the removal of old
    signage, installation of new, and soft costs into consideration when crafting
    your budget.
  3. Missed deadlines. Many times, people forget to plan for the
    unexpected – like bad weather, additional manufacturing, change orders, and the
    like. When planning for the rebrand, start with the end in mind and set
    realistic deadlines for each phase of the rebrand.
  4. No ongoing brand management. Losing track of what brand messaging is used
    at each location can cause for confusion with your clients. After the rebrand
    is complete, continue on with your brand management by keeping track of what
    messaging campaign is used at each location, when each campaign was deployed,
    and when each campaign should end.
  5. Executing with a lack of experience. One of the biggest mistakes you could make
    during a rebrand, especially one that includes hundreds of locations and
    physical branded assets, is trying to execute it on your own without having any
    prior experience. We recommend you outsource the physical rebrand to a brand
    implementation partner, like Implementix, to ensure your project is completed
    on time, on budget, with no noise.

Author: Caylin Asehan
Created: 5/3/2018
Category: Brand Conversion

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