Project Planning: Preparing for a Brand Conversion

For anyone that has gone through a merger, acquisition, or brand refresh, you know preparing for a brand conversion can be overwhelming.

It takes more than hiring a sign company to change out the old brand with the new. For the physical conversion to be successful, upfront planning must be done.

It’s important to document and prioritize specific details of every physical asset, keep open lines of communication with the entire integration team, and plan the conversion logistics ahead of time.

Recently, we helped a client of ours plan for a large brand refresh of all their signage and fleet. Our project management team documented every physical branded asset across their 36 locations and suggested which items were most important to rebrand based on their role and visibility.

Once the individual asset planning was complete, we engineered the new brand to fit across all vehicles, signage, and equipment to prepare for the physical conversion. Using our supply chain network, we were able to find the best installation and sign manufacturing companies that best met the timing and pricing objectives of the project.

Our detailed planning process gives our clients access to a database of all their branded assets, helps generate budget options based on their branding objectives, and provides engineered renderings of how each asset is represented in the marketplace. If you find yourself needing help with your next brand conversion, reach out to us at info@implement-ix.com.

Author: Caylin Asehan
Created: 3/15/2018
Category: Brand Conversion

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