Deciding whether or not to outsource your large rebranding project can be tough. We know there are many considerations in the mix that you need to evaluate. While we can’t make the decision for your, we can share the 6 more important reasons our clients have decided to outsource their physical assert rebranding to Implementix.
Marketing departments are able to manage, organize and distribute digital assets – i.e. photos, videos, illustrations, audio files, documents, design files and presentations – all from one central location. According to DigitalAssetManagement.com, “A DAM system enables you to control and manage digital assets throughout their lifecycle”.
But most companies have more than just digital assets to control and manage. With an expanded network of facilities, fleet of vehicles, and library of marketing materials, companies should consider having a PAM [Physical Asset Management] system as well. Understanding where your physical assets are located, what brand messaging is on them, and if that
brand message is consistent across all assets is an important function for marketing
Our ix Touchpoint technology is a PAM system that allows users to document, manage and correct the branding on their physical assets – i.e. signage, facilities, vehicles, marketing materials, promotions – all from one application. If you’re interested in learning more about how you can implement our PAM system in your organization, contact us at firstname.lastname@example.org.
Author: Caylin Asehan
Category: Brand Management