Franchises: The Importance of Brand Consistency

As a franchisor, one of the most important aspects of growing your franchise footprint is maintaining consistent branding across all locations.

In an article on the International Franchise Association website titled, Consistency: The Key to Branding, it states,

When a franchisee purchases a franchise, he or she is also buying the brand. Maintaining and strengthening brand identity, though sometimes difficult, is vital to franchise success. If the brand message is not consistent between units, the message can become confusing and unclear.

One way to do this is through repetitive quality marketing, or RQM. While the goal of RQM is to have consistent messaging that can be applied at all franchise locations, this can be difficult to attain if there are hundreds of locations in multiple markets.

How do you let all franchisees know about new marketing campaigns? How can you ensure that each franchisee is using your brand appropriately? How can you be sure each franchisee is updating their brand messaging during new campaigns?

Our ix Touchpoint technology allows franchisor’s to easily distribute their new brand campaigns and streamline their quality control checks all from one centralized location. Eager to learn more? Reach out to us at

Author: Caylin Asehan
Created: 4/19/2018
Category: Brand Management

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