Take the guesswork out of developing a plan for your physical touchpoints during a rebrand.
Extend Your Brand on Already-Owned Assets
While digital channels may be a main focus, utilizing physical channels to reach your audience is still important. Whether a nationwide or local company, you can cost-effectively reach your audience by transforming your underutilized physical assets into strategically targeted, high-impact brand messaging.
Recently, we worked with a large Colorado-based healthcare system, UCHealth, during their rebranding initiative across multiple platforms. To bring awareness in a cost-effective and creative way, Implementix transformed every elevator at each hospital into a brand messaging platform by wrapping them with the new “Take it to the Next Level” teaser campaign.
After that campaign ended, we developed a new elevator wrap that brought immediate awareness to their emotional “Live Your Story” campaign. By using underutilized assets, UCHealth was able to deliver high-impact brand messaging to their employees and customers.
While digital branding and marketing allows you to reach a large audience in less time, it’s not the only way to do it. Interested in learning more about how Implementix can help you extend your brand on already-owned assets? Reach out to us at firstname.lastname@example.org.
Author: Caylin Asehan
Category: Brand Extension