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Branding Beyond Digital

As consumers become more reliant on technology, businesses are starting to turn their attention on reaching customers through digital formats, especially in branding and marketing.

Extend Your Brand on Already-Owned Assets

While digital channels may be a main focus, utilizing physical channels to reach your audience is still important. Whether a nationwide or local company, you can cost-effectively reach your audience by transforming your underutilized physical assets into strategically targeted, high-impact brand messaging.

Recently, we worked with a large Colorado-based healthcare system, UCHealth, during their rebranding initiative across multiple platforms. To bring awareness in a cost-effective and creative way, Implementix transformed every elevator at each hospital into a brand messaging platform by wrapping them with the new “Take it to the Next Level” teaser campaign.

After that campaign ended, we developed a new elevator wrap that brought immediate awareness to their emotional “Live Your Story” campaign. By using underutilized assets, UCHealth was able to deliver high-impact brand messaging to their employees and customers.

While digital branding and marketing allows you to reach a large audience in less time, it’s not the only way to do it. Interested in learning more about how Implementix can help you extend your brand on already-owned assets? Reach out to us at info@implement-ix.com.

Author: Caylin Asehan
Created: 2/15/2018
Category: Brand Extension

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