Heartland Financial USA Case Study

Over the past five years, Implementix has completed four brand implementation projects for Heartland as they continue to grow their presence through acquisition activity.

“I have been very impressed with Implementix. Their attention-to-detail, responsiveness, creativity, and quality of work has been great. Our bank values the Implementix team as a branding partner.” – Steve Ebner, Director of Marketing & PR, Citywide Banks

Centennial Bank Acquires Millennium Bank

Implementix was hired less than three weeks before the acquisition closing date to convert over 60 signs.

Centennial Bank Acquires Mutual of Omaha Branches

Conversion was completed in under two days with only eight hours of client planning involved.


Heartland Financial USA Acquires Centennial Bank

Centennial Bank was rebranded to Centennial Bank and Trust. The project was completed $120,000 under Heartland’s budget.

Heartland Financial USA Acquires Citywide Banks

Heartland brings consistency to all branches by rebranding Centennial Bank and Trust to Citywide Banks.

17 branches were rebranded in under two weeks.

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6 Reasons to Outsource Rebranding Implementation

Deciding whether or not to outsource your large rebranding project can be tough. We know there are many considerations in the mix that you need to evaluate. While we can’t make the decision for your, we can share the 6 more important reasons our clients have decided to outsource their physical assert rebranding to Implementix.

Implementix Team Dec 8 2018

To Outsource or Not Outsource?

Mergers, acquisitions, and competitive issues trigger rebranding every day. Whether it’s a new name, new logo, or other visual elements, it’s still a brand change.

Implementix Team Dec 8 2018

How to Automate Local Marketing for Brand Consistency

Keeping brand messages consistent in a true omnichannel method utilizing both in the online and physical world is a constant challenge many companies face. Marketing done at the local level by retailers or franchisees often relies on social media, digital, PPC, email, and display, because these lower-cost local marketing tactics are measurable, effective, and easy to change. Thankfully, updating local marketing in the digital world is fast and easy compared to the physical world.

Implementix Team Dec 8 2018