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DAM vs PAM

In today’s business practices, it’s not uncommon for a company to have a DAM [Digital Asset Management] system.

Digital vs Physical

Marketing departments are able to manage, organize and distribute digital assets – i.e. photos, videos, illustrations, audio files, documents, design files and presentations – all from one central location. According to DigitalAssetManagement.com, “A DAM system enables you to control and manage digital assets throughout their lifecycle”.

But most companies have more than just digital assets to control and manage. With an expanded network of facilities, fleet of vehicles, and library of marketing materials, companies should consider having a PAM [Physical Asset Management] system as well. Understanding where your physical assets are located, what brand messaging is on them, and if that
brand message is consistent across all assets is an important function for marketing
executives.

Our ix Touchpoint technology is a PAM system that allows users to document, manage and correct the branding on their physical assets – i.e. signage, facilities, vehicles, marketing materials, promotions – all from one application. If you’re interested in learning more about how you can implement our PAM system in your organization, contact us at info@implement-ix.com.

Author: Caylin Asehan
Created: 3/1/2018
Category: Brand Management

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