In today’s business practices, it’s not uncommon for a company to have a DAM [Digital Asset Management] system.

Digital vs Physical

Marketing departments are able to manage, organize and distribute digital assets – i.e. photos, videos, illustrations, audio files, documents, design files and presentations – all from one central location. According to DigitalAssetManagement.com, “A DAM system enables you to control and manage digital assets throughout their lifecycle”.

But most companies have more than just digital assets to control and manage. With an expanded network of facilities, fleet of vehicles, and library of marketing materials, companies should consider having a PAM [Physical Asset Management] system as well. Understanding where your physical assets are located, what brand messaging is on them, and if that
brand message is consistent across all assets is an important function for marketing

Our ix Touchpoint technology is a PAM system that allows users to document, manage and correct the branding on their physical assets – i.e. signage, facilities, vehicles, marketing materials, promotions – all from one application. If you’re interested in learning more about how you can implement our PAM system in your organization, contact us at info@implement-ix.com.

Author: Caylin Asehan
Created: 3/1/2018
Category: Brand Management

Share on Facebook Share on Twitter

InBank Case Study

A 100 year old brand goes through a brand refresh, with a modern vision for next 100 years. InBank trusted Implementix to managed the signage conversion from start to finish, allowing them to focus their efforts on other important aspects of the brand refresh.

Implementix Jun 14 2019

Simon Case Study

To showcase a brand-refresh, Implementix helped convert a fleet of unique asset types (mixer trucks, construction equipment, etc.), as well as necessary physical signage in a short period of time within a specified budget.

Implementix Jun 13 2019

6 Reasons to Outsource Rebranding Implementation

Deciding whether or not to outsource your large rebranding project can be tough. We know there are many considerations in the mix that you need to evaluate. While we can’t make the decision for your, we can share the 6 more important reasons our clients have decided to outsource their physical assert rebranding to Implementix.

Implementix Team Dec 8 2018

To Outsource or Not Outsource?

Mergers, acquisitions, and competitive issues trigger rebranding every day. Whether it’s a new name, new logo, or other visual elements, it’s still a brand change.

Implementix Team Dec 8 2018