How to Activate and Manage Your Brand: A Three-Part Series

So, you’re faced with the daunting task of activating and managing your brand in the physical marketplace.

Physical Brand Activation

Maybe your company just announced a merger or acquisition, or you could be running a new marketing campaign, or maybe you just need to update your branding to ensure consistency. Whatever the reason, all the responsibility has fallen on your shoulders!

Cue the fear of the unknown – what do you do now? Where do you even start?
Don’t freak out. We’ve got you covered! In this series of blog posts, you’ll learn:

  • How to plan for a physical brand activation project
  • How to manage the physical brand activation
  • How to ensure your brand stays consistent once the brand activation is complete

Our goal is to help you through the complex process of brand activation! It may seem like a difficult task to take on, but follow this series and you’re sure to succeed. Check back next week to learn about the importance of planning!

Author: Caylin Asehan
Created: 9/1/2017
Category: Brand Activation

Share on Facebook Share on Twitter

InBank Case Study

A 100 year old brand goes through a brand refresh, with a modern vision for next 100 years. InBank trusted Implementix to managed the signage conversion from start to finish, allowing them to focus their efforts on other important aspects of the brand refresh.

Implementix Jun 14 2019

Simon Case Study

To showcase a brand-refresh, Implementix helped convert a fleet of unique asset types (mixer trucks, construction equipment, etc.), as well as necessary physical signage in a short period of time within a specified budget.

Implementix Jun 13 2019

6 Reasons to Outsource Rebranding Implementation

Deciding whether or not to outsource your large rebranding project can be tough. We know there are many considerations in the mix that you need to evaluate. While we can’t make the decision for your, we can share the 6 more important reasons our clients have decided to outsource their physical assert rebranding to Implementix.

Implementix Team Dec 8 2018

To Outsource or Not Outsource?

Mergers, acquisitions, and competitive issues trigger rebranding every day. Whether it’s a new name, new logo, or other visual elements, it’s still a brand change.

Implementix Team Dec 8 2018