Take the guesswork out of developing a plan for your physical touchpoints during a rebrand.
Best Practices to Ensure a Successful Rebrand
Executing a physical brand conversion can be a difficult task, especially without the proper vendors to help. But even with the best team in place, pulling off a successful rebrand is nearly impossible without proper supply chain management.
We understand that managing multiple vendors – like signage manufacturers, graphic production companies, and installation and removal crews – can be a challenge. That’s why we’ve developed a list of best practices to help transformation teams manage their supply chain to ensure the success of their brand conversion projects.
- Develop clear and detailed application guidelines for each individual asset. This will help your installation crews know the exact specifications of how a graphic should be installed on a vehicle, or where a sign should be placed on a building.
- Assign a single point-of-contact to be on-call with installation crews. During the physical rebranding, surprises could pop up at any time delaying the work of your supply chain. By supplying a point-of-contact that is available to your vendors, problems can be addressed and fixed as quickly and efficiently as possible.
- Have vehicle drivers, facility managers, or installation crews record removal and installation photos as they work. This gives full transparency into the
progress of the physical rebrand. By documenting photos of the conversion in real-time,
the transformation team can ensure the project is on track to be completed by the
daily status meetings with vendors on the progress of the conversion.While
receiving photos of the conversion progress keeps your transformation team up-to-date
on the rebrand, it’s best to schedule a daily status meeting with your vendors
to go over the work done. Did any problems occur? Are they behind, on time, or ahead
of schedule? When do they think they’ll be done converting assets at a specific
location? Communication needs to be a priority to ensure the project is
completed on time.
Outsourcing the physical conversion and vendor management to
a company like Implementix will allow your transformation team to stay focused
on other aspects of the rebrand. Contact us at email@example.com to see how we can
help you with your next project.
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