How Your Bank Branding Influences Millennials

I recently read an article by The Financial Brand on What Motivates Millennials to Switch Banks, and one statistic really jumped out at me: “Nine out of 10 (90%) Millennials say convenient location is important when choosing a financial institution for their everyday banking needs.”

Integrating Mobile Banking Technology

I think by now, we all understand that mobile banking is huge for the millennial generation. And most banks and credit unions have integrated mobile banking technology (If they haven’t they are working on it). For many banks, this has been a huge project that has tied up many resources. With such a hyperfocus on the 70% of Millennials who want their financial institutions to offer online banking, are we forgetting about attracting this segment through the branches?

Take one of your neighborhood branches for example. How often do you think millennials drive by the branch each month? Do branches deliver the same message as your digital banking tools? I spoke with a bank president recently, and he stressed the importance that all marketing channels must be consistent.

How do you think your branches compare to those in the same neighborhood?

It might be worth some analysis. I know…what a pain!  Don’t worry, ask Implementix to perform an Assessment of all branded assets at your branches. We’ll identify the gaps, and help you bridge them.

Author: Chris Van Eldik
Created: 8/25/2017
Category: Financial Services

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