Avatar

How Your Bank Branding Influences Millennials

I recently read an article by The Financial Brand on What Motivates Millennials to Switch Banks, and one statistic really jumped out at me: “Nine out of 10 (90%) Millennials say convenient location is important when choosing a financial institution for their everyday banking needs.”

Integrating Mobile Banking Technology

I think by now, we all understand that mobile banking is huge for the millennial generation. And most banks and credit unions have integrated mobile banking technology (If they haven’t they are working on it). For many banks, this has been a huge project that has tied up many resources. With such a hyperfocus on the 70% of Millennials who want their financial institutions to offer online banking, are we forgetting about attracting this segment through the branches?

Take one of your neighborhood branches for example. How often do you think millennials drive by the branch each month? Do branches deliver the same message as your digital banking tools? I spoke with a bank president recently, and he stressed the importance that all marketing channels must be consistent.

How do you think your branches compare to those in the same neighborhood?

It might be worth some analysis. I know…what a pain!  Don’t worry, ask Implementix to perform an Assessment of all branded assets at your branches. We’ll identify the gaps, and help you bridge them.

Author: Chris Van Eldik
Created: 8/25/2017
Category: Financial Services

Share on Facebook Share on Twitter

InBank Case Study

A 100 year old brand goes through a brand refresh, with a modern vision for next 100 years. InBank trusted Implementix to managed the signage conversion from start to finish, allowing them to focus their efforts on other important aspects of the brand refresh.

Implementix Jun 14 2019

Simon Case Study

To showcase a brand-refresh, Implementix helped convert a fleet of unique asset types (mixer trucks, construction equipment, etc.), as well as necessary physical signage in a short period of time within a specified budget.

Implementix Jun 13 2019

6 Reasons to Outsource Rebranding Implementation

Deciding whether or not to outsource your large rebranding project can be tough. We know there are many considerations in the mix that you need to evaluate. While we can’t make the decision for your, we can share the 6 more important reasons our clients have decided to outsource their physical assert rebranding to Implementix.

Implementix Team Dec 8 2018

To Outsource or Not Outsource?

Mergers, acquisitions, and competitive issues trigger rebranding every day. Whether it’s a new name, new logo, or other visual elements, it’s still a brand change.

Implementix Team Dec 8 2018