Take the guesswork out of developing a plan for your physical touchpoints during a rebrand.
InBank – Brand Conversion
Entrepreneurial Spirit Lives On: A Modern Vision For The Next 100 Years.
International Bank approached Implementix in early January 2019, stating that they were interested in participating in a refresh of their 100 year old brand. All current signage had to be removed by April 8th. After an extensive sign design plan was assembled and approved, the project proposal signature was received in mid-February.
International Bank to InBank – Brand Conversion
Signage removals in Colorado began on Friday, April 4th, while removals and installations in New Mexico began simultaneously on Friday, April 4th. 4 sign companies across 2 states and 9 cities were utilized to convert 57 signs in just under 3 days with 100% of primary signage converted between April 5th and 6th. 100% of secondary signage was converted 60 days from contract signature. Converted signage examples are below.
“From their technology to their designs to their personal touch throughout our projects, the Implementix team was a pleasure to work with. Thanks to their Touchpoint platform, I had complete visibility to what was happening overall and at each location. This was a pain-free transition for all of our branches.” – Brian Kreps, SVP, Director of Private & Retail Banking, InBank