Take the guesswork out of developing a plan for your physical touchpoints during a rebrand.
InBank – Brand Conversion
Entrepreneurial Spirit Lives On: A Modern Vision For The Next 100 Years.
International Bank approached Implementix in early January 2019, with plans to refresh their 100 year old brand. With the new name and brand developed, all current signage had to be removed by April 8th. After an extensive conversion plan was assembled and approved, the rebrand was kicked off in Mid-February.
International Bank to InBank – Brand Conversion
Four sign companies across two states and nine cities were utilized to convert all signs in just under three days with 100% of primary signage converted over the weekend. Converted signage examples are below.
“From their technology to their designs to their personal touch throughout our projects, the Implementix team was a pleasure to work with. Thanks to their iXTouchpoint platform, I had complete visibility to what was happening overall and at each location. This was a pain-free transition for all of our branches.”
– Brian Kreps, SVP, Director of Private & Retail Banking, InBank