Take the guesswork out of developing a plan for your physical touchpoints during a rebrand.
Keeping Company’s Branding to the Same Standards
In an article written by Service Futures, a blog site focused on service and facility management, “a facility and real estate strategy that is aligned with branding objectives can add value to the core business by bringing about a positive image”.
Consider your organization’s consistent branding across signage, vehicles, marketing materials and digital – this strong messaging is diluted if your locations are not kept to the same standards. Your facilities are part of your brand, so it is important to identify and quickly correct issues when they occur.
ix Touchpoint, our brand management tool, identifies brand and facility inconsistencies for quick correction from one central location. When reviewing your brand strategy and messaging, consider your facilities maintenance as part of this process. Want more information? Contact us at firstname.lastname@example.org to learn about ix Touchpoint.
Author: Caylin Asehan
Category: Brand Management