Take the guesswork out of developing a plan for your physical touchpoints during a rebrand.
Establishing Agreed Culture Traits
While systems integrations, physical rebranding, and maintaining customer communication are essential, one of the most important tasks to consider is the integration of company cultures.
When dealing with different cultures, values, or goals, it’s not uncommon for M&A deals to fall through. In a Deloitte article titled, Cultural issues in mergers and acquisitions, it states, “In one study, culture was found to be the cause of 30 percent of failed integrations. Companies with different cultures find it difficult, if not often impossible, to make decisions quickly and correctly or to operate effectively.”
To ensure the integration of company cultures run smoothly, senior management should establish culture traits that both companies agree upon. This way, employees will be more apt to buy-in the new revitalized traits since the leadership team believes in them.
Outsourcing the conversion of all physical assets to a brand implementation company, like Implementix, allows the focus to remain on bridging the two cultures together. The duties that matter most – like maintaining culture, customer retention, and systems integrations – can remain front of mind. Reach out to us at
to learn how we can help you.
Author: Caylin Asehan
Category: Brand Conversion