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Part I: Planning for a Successful Brand Activation Project

Show of hands if you relate to the following story: 

Brand Activation

Your company recently announced it’s acquiring another and you’ll be doubling your physical presence. You’re now faced with the responsibility for activating your brand on all the physical assets of the acquired company and you have absolutely no idea where to begin.

Sound familiar?

Don’t worry – there’s good news! Tackling a brand activation project doesn’t have to be that daunting. With the right planning in place, you could easily become the hero that increases brand awareness and builds a loyal brand community in your newly expanded footprint – all without blown budgets and missed deadlines.

Part I of this series covers How to Plan for a Brand Activation Project. Follow along this week as we review the four steps to planning a successful brand activation. By the time we’re done, you’ll know exactly how to document, prioritize, and engineer specific details of every branded asset needing to be converted. Ready? Check back later for step 1 – documenting the details of every physical branded asset.

Author: Caylin Asehan
Created: 9/18/2017
Category: Brand Activation

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