Take the guesswork out of developing a plan for your physical touchpoints during a rebrand.
This brings me to step one of How to Manage Your Physical Brand Activation Project – make sure you hire the right vendors to get the job done!
Step 1: Hire the appropriate vendors
We recently worked with a holding company that consolidated seven separately chartered banks into one. Prior to working with Implementix, they planned on vetting sign vendors by handing out the addresses and a few pictures of all 44 branches to see how much they’d quote for the conversion phase.
See anything wrong with this?
How is a sign company supposed to accurately quote you on the project if they don’t know any of the specifications you need? Using the engineered drawings you created from step four of planning your project, we recommend you research and interview sign manufacturers that are able to produce exactly what you’re looking for, on time and on budget. Find out what their strengths are, how long their production time is, and if they’ve handled projects as large as the one you’re working on. Don’t be afraid to hire more than one company based on their specialties! After all, does any one company really make everything well?
Through our network of sign manufacturers, we hired the best-in-class companies for each type of sign. By doing this, we were able to compress the production timeframe down to two months for all 44 branches versus the six to eight months a local sign company was quoting them.
We know you’re dying to learn more! Check back next week for step two of how to manage your brand activation project – start with the end in mind.
Author: Caylin Asehan